The right words told in the right way shape public policy.
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And winning public policy initiatives require a LOT of words – speeches, op-eds, blog posts and social media, podcasts, press releases, white papers and more. Moving hearts and minds requires compelling, consistent, persuasive messaging on multiple platforms and mediums.
Prose and Persuasion is your one-stop shop for all of these communications products. With extensive experience transforming the most complex subject matter into easily consumable written materials strategically tailored to your targeted audiences, Prose and Persuasion is a formidable asset to have on your side in any public policy campaign.
For years, we have worked with public affairs firms, non-profit organizations, trade associations, corporations, advocacy groups and prominent individuals to create the communications materials that are critical to achieving strategic objectives.
We bring the level of quality that reflects decades of successful content creation.
We bring the ability to deliver quantity, providing the full array of communication products you need for your policy advocacy. And we can offer speed. Need an op-ed overnight to respond to an attack on your position? We will do that.
Top-tier contract writing services and communications consulting carefully tailored to meet each client’s specific needs.
That’s Prose and Persuasion.
About
Prose and Persuasion founder Michael Freeman has never believed the life of a writer is a dull one. Over the course of his career, he has written and ghostwritten multiple books, a column for a national sports magazine, a sci-fi movie script, a one-act play performed by a professional acting troupe and even a client’s wedding vows (yeah, that was a little weird). But what brings him the greatest satisfaction is enabling clients to advance their public policy objectives through compelling, persuasive communications. The highlights of Michael Freeman’s career include:
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Executive Vice President of the Healthcare Leadership Council, a coalition of major health industry chief executives from all health sectors. His work focused on a broad range of health policy issues, from implementing the Medicare Part D prescription drug program to crafting new strategies to address America’s opioid crisis to improving the Affordable Care Act.
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Co-Founder of the Freeman Masters Group, a public affairs firm that served household name clients in business, government, lobbying, philanthropy and entertainment.
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Executive service in government in the form of Chief Speechwriter for the Social Security Administration (for which he was named Speechwriter of the Year by the National Association of Government Communicators) and Communications Staff Director for the Equal Employment Opportunity Commission.
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Press secretary for two U.S. Senate campaigns, Communications Director for a U.S. Senator, and spokesman for the congressional Joint Economic Committee.
A quality on which Michael Freeman prides himself is the ability to capture every client’s unique voice and perspective and merge it with his own extensive background in public policy communications to create materials that move the proverbial needle.
Speeches
Award-winning speechwriting that captures the client’s unique voice, communicates key points in a compelling manner and keeps audiences engaged and ready to respond to a call to action.
Scripting
Whether it’s a live event or a podcast, Prose and Persuasion can script all participants to generate lively dialogue that communicates key messages and energizes audiences to take
action.
Presentation Content & Training
Concerned about a major presentation coming up or a challenging media interview? We have extensive experience training executives to communicate effectively, whether to a large audience or a single reporter.
Op-Eds
Editorial pieces that are enlightening, punchy and persuasive. We specialize in capturing the essence of a complex argument in 500 to 600 impactful words.
Advocacy Campaigns &
Alliance Groups
Often, a client will engage multiple allied organizations in a campaign to achieve a shared objective. Prose and Persuasion will create communications materials for all of those allies –op-eds, social media, letters to lawmakers, committee testimony. We will provide the content your partners need in a multi-organizational initiative.
Do you have a project that isn’t covered on this page? Contact us and let’s talk about it. We are also happy to provide references upon request that can testify to the quality and responsiveness of Prose and Persuasion’s work.
Blogs & Social Media
Be it LinkedIn, X, Facebook or blogs, Prose and Persuasion has written literally thousands of social media posts and can provide the constant stream of content that will attract attention from
key audiences.
Press Releases
Press releases don’t have to be vanilla and humdrum. We’ll work with you to communicate your announcement with lively writing and quotes that jump off the page to strengthen your likelihood of media pickup.
White Papers
Prose and Persuasion works on long-form projects, as well. We have collaborated with
advocacy organizations on substantive white papers that lay out evidence-supported persuasive arguments on a wide range of policy matters.
Services
